news articles
16
Dec 2015
New Apart distribution partner for UK: Audio-Technica UK
Apart Audio, the Belgian brand for small and medium-sized fixed install audio projects, has appointed Audio-Technica UK as its exclusive distribution partner for the UK market (with the exception of Northern Ireland).

Kris Vermuyten, Sales & Marketing director of Apart Audio says, “over the past years, Apart Audio has grown significantly in the UK market and has become the preferred partner for a number of integrators and installers. With our clear focus on small and medium-sized fixed install sound solutions, we are aiming at a number of different vertical markets such as food and hospitality, sports and leisure, corporate and education, retail, outdoor and houses of worship. We are convinced that Audio-Technica UK is the best partner to help us grow further in all of these vertical markets.

“Audio-Technica’s proven track record in distribution, their product portfolio and sales network were key decision factors for us and strengthen our belief that we can guarantee business continuity for the Apart customers and secure the growth potential we have with Apart Audio in the UK market.”

“All the Audio-Technica UK team are immensely excited to have the opportunity to be representing Apart in Great Britain from January,” states Robert Morgan-Males, Audio-Technica Sales and Marketing Director. “Many of our existing customers and clients are already familiar with the Apart product line-up and we see great potential in being able to really add value to the offer in conjunction with our own existing commercial audio offerings, supporting them with full signal-chain solutions for the vertical markets that they service.”

All sales, sales support and after-sales service will be handled by Audio-Technica UK from January 11th 2016.

Click here to download the official press release
 



15
Dec 2015
New Apart distribution partner in Denmark: Kinovox scandinavia

Apart Audio, the Belgian brand for small and medium sized fixed install audio projects has appointed Kinovox Scandinavia to be the exclusive distribution partner for the Danish market.

From January 11th 2016 Kinovox will be responsible for all sales, sales support, after sales support and will also have a solid stock to secure the needed product availability to allow further growth into the market.

Christian Kirkegaard Jensen, product specialist and account manager with Kinovox states: ”Apart was an opportunity that we couldn’t miss out on, a very respected and strong brand in the market”. Kris Vermuyten, Sales & Marketing director from Apart Audio says: “Over the last years, Apart Audio has become the preferred brand for a lot of system integrators and installers in Denmark. With our clear focus on small and medium fixed install sound solutions, we are aiming at a lot of different vertical markets like food & hospitality, sports & leisure, corporate and education, retail, outdoor and houses of worship. We are convinced that Kinovox is the ideal partner to help us growing further in all those vertical markets.

The complementarity with the other brands Kinovox has in its distribution portfolio allows them to offer the perfect system solution towards their customers.”

Click here to download the official press release




15
Dec 2015
New Apart distribution partner in Norway and Sweden: Benum

The Belgium based manufacturer of fixed install audio products for small and medium sized applications Apart Audio has appointed Benum as its exclusive distribution partner for Norway and Sweden. Effective January 11th 2016, Benum will be responsible for all sales, sales support and after sales support of the Apart product portfolio.

Kris Vermuyten, Sales & Marketing director from Apart Audio says: “We are excited that Benum is taking on the Apart brand in Norway and Sweden and more important, that they are convinced of the further growth potential in their market. The addition of Apart Audio to their product portfolio gives Benum an even stronger position and allows them to offer complete solutions to their customers. Ronald Hernes from Benum adds: “Our goal is to be a “one stop” distribution company that delivers everything from the microphone to the transmitter.”

In the growing installation market, we needed to fulfill our product portfolio. We were looking for a quality manufacturer that delivers good products at an affordable price. Benum are always aiming to work with the best suppliers in their product categories. After analyzing the market, we found that Apart would be the perfect partner for us in this market segment. The products and the people behind them feels right. We are really looking forward to build a long-term relationship together.

Kris Vermuyten completes: “With the choice for Benum, we strongly believe that the installers and integrators using Apart at the moment are assured of the business continuity they need. With the wide customer base of Benum, we are sure that all vertical markets Apart is targeting.

Click here to download the official press release




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